The National Thinking of You campaign started in the UK to highlight the emotional power of sending and receiving greeting cards. The objective is to create a wave of love and happiness across the nation by joining people together to send a card a day to different people during the last week of September.
U Lucky girl’s dream is to start this Thinking of you campaign in the United States the first week in October.
Sharon Little, chief executive of the Greeting Card Association, believes that the five minutes spent sending a card can raise spirits for hours, if not days.
“Cards are a tangible messenger of caring. They are often displayed for weeks, prolonging happy feelings by just being there on the mantelpiece, being a reminder that someone cares and took the time to send it.
“You could write a message just say to hello, to tell someone you love them, to make them laugh, be supportive in a time of trouble, wish them better, kiss and make up, or just to say ‘thinking of you.’”
It’s been scientifically proven that receiving a handwritten card makes people feel much more special and appreciated than receiving texts, emails or Facebook messages. Receiving one out of the blue is even more special.
The positive feelings generated by receiving cards are good for health and well being, according to cognitive neuroscientist Dr Lynda Shaw.
She said: “I firmly believe that receiving cards increases self-esteem, helps to stave off feelings of loneliness and isolation and even to ward off the early stages of depression.”
So how do people get involved?
Sharon added: “Spend just five minutes each day during this week to write and send a card to a special person and encourage family members, friends and colleagues to do the same. Feel free to give the cards in person or pop one through the mail.”