Granolas, a sub-culture of the trend-setting hipster generation
In case you haven’t realized, we are amidst the hipster generation.
You can find your average hipster claiming the best spot at the local café, in the front row of an indie music festival, or maybe even scaling the aisles of a consignment shop.
You have likely already noticed them, because they are a hard group to ignore. They are labeled as non-conformists, yet somehow have assumed position of the ultimate trend-setters.
Here’s a list of hipster trends we’ve come up with: mason jars used for glasses, floral headbands for more than just weddings, the rebirth of the flannel, the bleaching of re-purposed mom jeans and the ombre hair coloring. The list could go on for ages.
One subculture of hipsters that isn’t given enough credit, however, is the granola. We’re sure you know at least one of these: they wear Chaco’s outside of a college campus, they own at least one hammock, slacklining is one of their favorite pastimes, they choose the mountains over the beach and they definitely have organic tendencies.
What trends have granolas set? That’s hard to pin down without overlapping on hipster trends. We’ll start with this image of a wedding invitation suite we’ve designed.
Photo credit to Nicole Berrett
There is no denying that vine patterns, kraft paper, twine rope and our choice of typography capture the essence of a granola person.
The typography provides an idea of a hip and trendy wedding, while the color scheme calms it down enough to fit with the couple. Kraft paper, used for the envelopes, is made of recycled grocery bags. This and the twine tied around the envelope channel the natural ways of this sub-culture. Vine patterns give the aura of an outdoorsy couple.
All of these elements tie together to fit the personality of a granola couple.
We love making wedding prints that fit any couple’s personalities. What’s yours? We’d love to create an invitation suite just for you!